ADVOCACY: A global connector and enabler for business growth
G20 Issue

ADVOCACY: A global connector and enabler for business growth

SAUDIA – Saudi Arabia’s national flag carrier – is responding to rising demand for travel to the Middle East, revolutionising its fleet, adding new routes and bridging people and continents

Saudi Arabian Airlines (SAUDIA) has historically been a major driver of economic development in the Kingdom and a key enabler in connecting the country with the world. The year 2020 is a milestone year in which SAUDIA celebrates its 75-year anniversary.

SAUDIA is part of the great story unfolding in the Kingdom, a story rich with culture, history, tradition and genuine Saudi hospitality. This story however is really about progress and opportunity.

The main theme of the Riyadh Summit, “Realising Opportunities of the 21st Century for All”, reflects the anticipated role SAUDIA will play in Saudi Arabia’s Vision 2030.

SAUDIA will be the dominant air logistics enabler to create the opportunities targeted by Vision 2030. It will transport the people who will participate in the many growth accelerator programmes taking place in Saudi Arabia, including the mega projects shaping the future of the Kingdom.

mega projects taking shape

Mega projects such as the futuristic city of NEOM, Qiddiya entertainment city and the Red Sea tourism project, Amaala, will all contribute to the Vision 2030 targets of 400 million airport users, 100 million tourists and 35 million pilgrims annually by 2030. The construction of infrastructure to absorb these numbers is under way. Some of the world’s most exotic resorts are taking shape – race fans can look forward to attending the Formula 1 in Jeddah and the Formula E in Diriyah, while the ‘Seasons’ events are being sponsored throughout the country to promote travel and tourism. For those who want to explore the Kingdom’s rich heritage, the new E-visa programme and the international network that SAUDIA is building to connect the Kingdom to the world will make that process seamless.

A cultural shift

SAUDIA is now pushing for a cultural shift of empowerment and sustainability. A young, educated generation now makes up the majority of our staff, providing rewarding career opportunities in aviation for men and women alike. Sustainability initiatives are also being developed to ensure we do all that we can for our planet.

The 2020 G20 summit takes place while the COVID-19 pandemic still shadows the globe and challenges all economic sectors. The aviation sector is particularly hard-hit, but with these challenges there are opportunities to emerge stronger. It is a time to accelerate the implementation of our strategy to be fully aligned with the rapid progress taking place in Saudi Arabia, and to take our role as the dominant air logistics enabler for the Saudi Vision 2030.

SAUDIA welcomes you onboard to experience its genuine Saudi hospitality.